1. To pioneer unique styles focusing on patterns and colors.
2. To develop the styles reflecting the concept of Korean patterns.
3. To promote marketing of local specialties (ex: red pepper necktie, scarf and etc.) through suitable public relations.
4. To pioneer accessories.
-Necktie and scarf : to reflect the images of individuals and enterprises.
-To make haute couture designs suitable for promoting the public relations for the municipal government with appealing peculiarity in harmony with seasons.
-Accessory items : Belt, buckle, key-holder, loop for hand-phone, and others, all designed to reflect the culture campaign to promote love for the enterprise and it's the public relations.
5. Business plan : To host exposition for the J.D.S BASICS designs.
-Textiles : necktie, scarf bearing patterns.
-Accessories : crafts (accessories, mini crafts, large crafts).
-Environment-friendly items : bench, garbage can, streetlight (to make the local specialties as the main object)